We helped ISOPURE Protein stand out in a one-note category geared towards weight-lifters and elite athletes with a breakthrough campaign featuring real people who turned their passions into careers that call for extreme physical stamina. I managed to get away with only spending about 60 seconds in shark infested waters during this shoot.

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Made at YARD NYC for ISOPURE Protein

 

Photographer/Director: Sharif Hamza

Role: Creative Lead/Senior Art Director

Creative Director: Stephen Niedzwiecki

Copywriter: Jacquie Osman

Designer/AD: Steven Williams

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